Download PDF Style and Statistics: The Art of Retail Analytics (Wiley and SAS Business Series)
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Style and Statistics: The Art of Retail Analytics (Wiley and SAS Business Series)
Download PDF Style and Statistics: The Art of Retail Analytics (Wiley and SAS Business Series)
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From the Inside Flap
Independent shop owners have the benefit of knowing each customer by name, understanding their style and dislikes, and reaching new customers by referral and local advertising. That type of personalized service and promotion is simply out of reach for big brands and retailers. Style & Statistics takes the powerful insight of data analytics and puts it in your hands to ensure a personalized, white-glove treatment for every customer, no matter how many there may be. As comprehensive as it is approachable, this groundbreaking new guide unlocks the digital world of retail for the people who can do the most with the information. While in-house executives and buyers may never meet in-store sales staff, their ability to excel at their jobs is intimately entwined, and this holistic approach illuminates a path to breaking down the silos in a retail organization through shared data and insight. Conversational examinations of each business component highlight the practical functions and obstacles professionals encounter on a daily basis and then demonstrate how data analytics can be applied to improve overall business performance, customer satisfaction, and as a result, profitability. Inspiring examples of a variety of retailers reveal you don't need any experience in mathematics or IT to effectively use analytics to enhance your contributions and value to your company. Keep this practical guide on hand while you: Use an analytically optimized process to have the right garment, in the right location, at the right price when the customer wants it Engage with your customer to communicate the most relevant merchandise and relevant offers—and through the right means of communication—to drive customer loyalty and a path to purchase Proactively apply machine learning, predictive analytics, and other cybersecurity tactics to reduce the costly risk of fraudulent purchases and suspicious activities Discuss your new understanding of retail analytics to land a job and further your career Style & Statistics shows you how to achieve your highest goals by adding scientific control to the art of retail.
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From the Back Cover
PRAISE FOR STYLE & STATISTICS "As a nontechnical retail aficionado, I found Style & Statistics to be a modern, applicable guide to gaining a competitive edge in a fierce industry. Bullard's knack for retail shone through and provided an insightful path to success, as an organization and as an individual, in a constantly evolving landscape." —Erin Fatica, Replenishment Planner, HSN "I have no doubt that leveraging the art and science of analytics is a key to the future for retailers large and small. Use the information and insights that you'll gain from Style & Statistics to turbo-charge the success of your business!" —Steve Knopik, CEO, Bealls Inc. "As a buyer for a large department store I am always trying to find the balance between customer wants by store location and how to best meet supply and demand. Delivering beautiful product to a store is a great feeling, but knowing product you deliver also has analytical data backing it up is a dream come true to any buyer." —Tiffany Kozel, Corporate Buyer, Dillard's "Retail has become an extremely competitive and rapidly changing business. In today's omnichannel marketplace, robust retail analytics are critical to successfully connecting with and retaining the customer. In Style & Statistics, Ms. Bullard lays the groundwork with historical information around the business of retail, while providing a forward-thinking approach to current and future challenges. Style & Statistics is educational, approachable, and entertaining! I would definitely recommend this book to both new and experienced planning and allocation professionals!" —Christy L. Jameson, Merchandise Planning and Allocation Management Professional "Analytics is rapidly becoming the biggest strategic lever that a brand can exercise for competitive advantage and global growth. Style & Statistics contains a wealth of information to help you navigate today's ultra-competitive marketplace by translating data into actionable business insights" —Sahal Laher, EVP: Digital, Innovation and Technology; Global CIO, Brooks Brothers
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Product details
Series: Wiley and SAS Business Series
Hardcover: 208 pages
Publisher: Wiley; 1 edition (November 30, 2016)
Language: English
ISBN-10: 1119270316
ISBN-13: 978-1119270317
Product Dimensions:
6 x 0.8 x 9.1 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
5 customer reviews
Amazon Best Sellers Rank:
#1,119,309 in Books (See Top 100 in Books)
I found this book incredibly interesting and such an easy read. I don't have a background in analytics but I was able to really understand the different types of analytics with such great examples of the applications! Great book!
This book is a thoughtful examination of trends and other critical data points for success in retail. It is well-written; information is presented in a precise, practical manner that helps the reader easily retain and apply ideas.
I found Style and Statistics readable and informative and have gifted the book to both a retailer friend and manufacturer. Very insightful.
Amazing for anyone in the retail field. I'm new to the currently most popular retail trend (LuLaRoe) and this book provides great incite in an easy and relate able way!! I love how well the content is broken down but flows so well. First text book I truly enjoyed!
Great read! I highly recommend it!
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